Close to Media’s goal is to carry out this task with the utmost attention, competence, professionalism and the right dose of creativity. A cohesive and experienced team of professionals, focused on solving clients’ problems: this is our strength.

In Close to Media we look at communication as a puzzle, which is born from the integration of different aspects. The more we are able to manage and control the elements of this puzzle, the more effective results can be obtained.

Taking our cue from “Le lezioni americane” by Italo Calvino, we aim to trace a path characterized by “lightness, speed, accuracy, visibility, multiplicity and coherence”.

 

Activities

Personal / Leader Image

Helping a leader to gain consensus in his activity means being able to listen, understand and respect his needs: we do not have standard models. A positive reputation can also favour the appointment of the manager or the entrepreneur to institutional and public roles.

Close to Media offers entrepreneurs and managers a rich experience of press office “ad personam”, indication of contents, identification and selection of participations at events, and other dedicated services such as:

  • personal advisory
  • context analysis
  • ghost writing
  • media/speaking training, coaching
  • positioning analysis
Financial Communication

Close to Media develops communication plans designed to raise awareness of the financial community and helping the business owner or management to enhance its corporate history. The agency supports financial companies so they can communicate better with private companies and investors.

Close to Media has specific experience in specific financial communication activities, such as IPOs, delisting, M&A and in general all corporate finance transactions for companies. The agency may carry out all procedures of mandatory reporting for listed companies (in Italy or abroad).

Product and B2B Communication

Close to Media has gained considerable experience in product communication, addressed to a particular, medium-high target customers, difficult to reach through traditional advertising channels: Made in Italy, technology, luxury, design, tourism, fashion, retail, but also products related to personal finance and savings.

The agency projects, develops and manages events, aiming at achieving visibility on national and international media, Vip mailing lists, relations with trend setters, testimonials, organization of co- marketing initiatives, support for advertising. Communication addressed to sales team and networks.

Corporate Communication

Close to Media provides a wide range of communications services all functional for the company and its business leaders, advising and supporting private companies and public authorities in the interaction with target audiences.

Close to Media partners up with its clients in defining the strategy to achieve the identified goals, in implementing the processes and evaluating the results, assuring meticulous attention and discretion. All backed by its multi-year experience and network of relations.

Nonprofit Communication

Close to Media develops and implements communication projects for non profit companies and supports ONG, Onlus and other organizations’ in their press office activities and fundraising, increasing their visibility and credibility with target audiences and strengthening their positioning and reputation at local and national level.

The agency provides communication consulting and supports the companies for public competitions and projects of Corporate Social Responsibility, social and voluntary initiatives, social reports.

Crisis Management

Close to Media can support companies in managing possible crisis issues, developing the operative plans to handle any possible negative consequence over time.

Close to Media has been developing through the years a specific experience in crisis management , both in financial, political and environmental issues, and in events regarding specific personalities, working in synergy with the companies’ legal/financial departments. The reliability and twenty-year experience of the agency have contributed to achieving excellent results at local and national level, and to strengthening a network of media relationships and contacts, developed year by year thanks to reliability, accuracy and discretion.

Consensus Building And Institutional Relations

Close to Media has been supporting institutional clients for years and has developed projects for several Ministries and Central Authorities. This experience and expertise in dealing with legislative and bureaucratic mechanisms is made available to private clients to represent their interests.

Elaborate projects of consensus management for specific groups, with involvement of opinion leaders and the national press can also be developed in crisis situations.

Close to Media has been developing for years important institutional communication and awareness addressed to target audiences, on behalf of trade and professional associations, Ministries, central authorities, with involvement of opinion leaders, national media and public opinion.

(It) Eventi

(It) Convegni, convention, tavole rotonde ed eventi: Close to Media mette a disposizione dei propri clienti know how strategico, relazioni e un team dedicato per consentire alle imprese di dialogare con il proprio pubblico e di relazionarsi anche ad alti livelli istituzionali.

Competenza e affidabilità per supportare i clienti in tutte le fasi del progetto: dall’ideazione del concept, alla selezione delle location e dei fornitori, alla definizione degli strumenti di comunicazione e al coinvolgimento dei relatori/moderatori, fino al controllo del budget.

Services

Press Release, Events, Internal Communication, External Relations, Product Placement, Press Office, Green Communication, Sponsorship, Strategic Consulting, Media Training, Ghost Writing, Media Planning/Buying

Servizi in Partnership

Market Research, Website, Testimonials, Corporate Identity, Videos, Graphics, Stands

(It) Profilo

(It) Fondata nel 2001 da Elisabetta Neuhoff, Close to Media è una società di consulenza indipendente che mette al servizio di società private ed enti pubblici il suo know how nel mondo della comunicazione. Close to Media rappresenta il partner ideale nella scelta della migliore strategia per raggiungere gli obiettivi stabiliti, nella realizzazione dei processi e nella verifica dei risultati.

Completa il valore aggiunto dell’agenzia un team di professionisti competenti, motivati e creativi che provengono da esperienze e aree formative diverse.